Influencer Marketing
- Home
- Services
- Ignite Media (Paid Media)
- Influencer Marketing
In today’s digital-first world, influencer marketing is one of the most effective ways to build trust, reach the right audience, and drive engagement. At Marsaana Communications, we offer full-service Influencer Relations designed to connect your brand with the right people: those who spark conversations, shape opinions, and influence buying decisions.
We work across platforms like Instagram, TikTok, YouTube, and blogs, leveraging our deep understanding of influencer culture, content trends, and the latest algorithms to create impactful, measurable collaborations.
Influencer Strategy
We develop a tailored influencer strategy based on your brand goals, target audience, and positioning. Whether your focus is awareness, product trial, engagement, or conversions, we define the right influencer approach, platform mix, content formats, and KPIs – ensuring each campaign supports your broader marketing objectives.
Influencer Identification & Outreach
We carefully select influencers who align with your brand values, aesthetics, and audience. We vet their engagement, credibility, content quality, and previous brand work. Our strong network across Finland and the Nordics allows us to activate both macro- and micro-influencers across lifestyle, fashion, beauty, wellness, design, and more.
Campaign Management
From influencer onboarding and briefing to content timelines and approvals, we handle every detail of your influencer activations. Our team ensures that the process runs smoothly, content meets expectations, and all deliverables are met on time.
Content Optimisation & Trend Alignment
We work closely with influencers to ensure their content not only aligns with your brand but also performs. From format suggestions to timing and tone, we help optimise content based on what’s trending and how platform algorithms work, so your campaign gets the best possible visibility and reach.
Paid Collaboration & Contract Management
We manage influencer fees, contracts, and usage rights, ensuring fair, transparent agreements that protect your brand and streamline the process for all parties involved.
Measurement & Reporting
We provide clear and detailed reporting that reflects campaign performance. We track reach, engagement, conversions, and earned media value – always aligned with the goals set at the start. We also use insights to shape future influencer strategies and build long-term partnerships.
Why Marsaana?
Extensive Influencer Network
From celebrities to niche creators, we connect you with the right voices.
Platform-Savvy Approach
We understand what performs across Instagram, TikTok, YouTube, and beyond, and how algorithms impact reach.
Full Campaign Management
From strategy to execution, we handle every step.
Creative & Strategic Thinking
We balance brand goals with influencer creativity for authentic, high-performing content.
Transparent Results
Clear reporting that shows real impact – aligned with your business and communication objectives.
Book a consultation with our experts
Considering influencer marketing but unsure where to start or how to improve your current approach? Schedule a meeting with one of our experts for a personalised consultation. During the session, we’ll review your existing influencer activities (if any), evaluate how they align with your brand goals and KPIs, and offer strategic recommendations based on your target audience and communication objectives.
You’ll also gain insight into how Marsaana’s Influencer Relations service can help you build meaningful partnerships, increase visibility across key platforms, and deliver measurable results through tailored, data-driven campaigns.
