IDA WARG Beauty Launch Party

IDA WARG Beauty started as Marsaana’s client in Finland in the summer of 2024, and in August we got to arrange a launch party to the brand. The brand has been in Finland for a small while, but the launch party was to celebrate IDA WARG Beauty becoming a part of Lumene Group earlier this year.

Approximately 50 influencer guests as well as other media representatives were invited to the event, which was held at the newly launched Hobo Hotel Helsinki. The party was Marbella-themed mimicking the brand’s look as well as its philosophy. The dress code was pastel glam, and the party’s visuals were done by HeyLook. This was definitely a night to remember!

50 influencers

Impressions: Ca 1,1 million

PR value: Almost 130 000€