&Other Stories Helsinki launch event
CONCEPT
Marsaana had the privilege to arrange & Other Stories’ first store opening in Finland in the historic space in Kämp Galleria. Estimated to be the biggest fashion event of 2017, the event was held for journalists, influencer, actors and well-known artists across the country. The aim of the store opening was to launch & Other Stories’ first store for the public in a larger scale as well as reach sales goals for the evening.
OUR ROLE
The production was executed in a timeline of two months in which Marsaana was responsible of the launch process in whole, including communications from press releases to interviews, budgeting, multi staged physical and electronic invitation process, catering, visuals and music, official store images, paid collaborations with influencers and follow-up. & Other Stories gave detailed guidelines and the process was executed in close communication with the client.
RESULTS
The & Other Stories store opening event was one for the history books. The opening gathered 540 influencers and media representatives, and exceeded set sales goals for the evening. The project reached visibility in all key media outlets and gained hundreds of clippings across media landscape.
