Estée Lauder influencer seeding
CONCEPT
At Marsaana, we have had the opportunity to work as a long-term PR and Communications partner for the Estée Lauder Companies in Finland. As a result of a well-rounded strategy consisting of press releases, events, seedings, and influencer collaborations, we gained great exposure and strengthened the brand image for many ELC brands.
OUR ROLE
During March 2021, we held two simultaneous seedings for Estée Lauder, to coincide with the launch of the Futurist Aqua Brilliance Glow Primer and Revitalizing Supreme+ Bright skincare products. The new products were paired with already known and loved products that work well when used with them. We gifted a total of 60 seeding boxes (30 makeup boxes and 30 skincare boxes) to a combination of micro, medium and large influencers.
RESULTS
This seeding generated over 200 hits on social media, meaning almost everyone posted something and most shared several photos. The products were mentioned in blog posts and Instagram stories, posts and Reels, making this an extremely well covered seeding. Additionally, the seeding got coverage in print and online media. Through print, online, and social media, we generated a PR value of over 540,000€ with impressions over 16 million.
