Denim Dream x Tommy Hilfiger event
CONCEPT
Denim Dream launched the second Tommy Hilfiger x Zendaya collection in Estonia, and the objective was to create an impactful event involving the power dressing theme from the collection and local powerful women as guests.
OUR ROLE
We created an event concept that included 20 successful Estonian women from different fields of work. The event was based on the idea that they could share their success stories and lessons learned through speed-networking. All guests were given question cards and 7-minute time-frames to get to know each other and share experiences.
RESULTS
The event was later covered with several exclusive articles in different media outlets with interviews with the women attending. Additionally, the event generated great social media coverage, gaining 87 media hits with a PR value of over 50 000€.
