Sabrina Carpenter Creative Seeding
- Defining target audiences
- Scouting and contacting suitable influencers, taking brand image and influencer statistics into consideration
- Executing product seeding
- Monitoring campaign performance
- Reporting results
Our approach
Strategic Planning & Targeting
We started with a comprehensive planning phase, defining the target audience and selecting the optimal social media platforms to maximize campaign effectiveness for the Sweet Tooth launch.
Influencer Selection Using Our Community
Leveraging our established influencer community, we carefully identified and engaged 20 beauty influencers with strong audience alignment and engagement to ensure success.
Creative Seeding Execution
Each influencer received a thoughtfully curated Sweet Tooth package, encouraging them to create original, high-quality content that resonated with their followers.
Reporting on Reach & Impact
We tracked and analyzed influencer performance, reporting on key metrics such as reach, engagement, and audience to demonstrate campaign buzz, awareness, and overall impact at scale.
Marsaana’s hit rate on this campaign was phenomenal due to our strong understanding of the beauty industry and close relationship with relevant influencers in the beauty sector. All 20 influencers shared high quality social media content about the seeding, resulting in a total of 46 posts. The campaign generated 1.1 million impressions, 86.9K engagements, and reached an audience of 470K people. The earned media value (EMV) amounted to 169 000 euros.
