PR Event

Thermos

Marsaana Communications organized a PR event for Thermos in Helsinki in May 2024, with the idea to bring awareness to the brand among new consumer groups. Family influencers as well as outdoorsy influencers were invited to the event, which started at Helsingin Melontakeskus. The guests were provided with Thermos’ flasks in addition to snacks and branded backpacks whereafter the kayaking adventure around Seurasaari island begun! The event was extremely successful and the PR value of the results rose up to 100 000 euros.

Marsaana’s input

Developed the event concept and theme in collaboration with the client
Designed the event concept to highlight the brand’s outdoor lifestyle positioning
Selected and invited a curated mix of family and outdoor lifestyle influencers
Managed event logistics, permits, and safety coordination at Helsingin Melontakeskus
Provided branded Thermos flasks, backpacks, and snacks to all participants
Oversaw event coordination, guest experience, and brand integration throughout the day
Handled influencer communications and ensured alignment with campaign
messaging
Monitored media and influencer coverage post-event

Our approach

Targeted Influencer Strategy

We identified and invited a curated group of family-oriented and outdoor lifestyle influencers whose audiences align with the brand’s core values of functionality, durability, and outdoor living. This strategic selection ensured maximum relevance and engagement across key consumer segments.

Immersive Brand Experience

The event was designed as a hands-on, real-world product experience that naturally integrated the brand into an enjoyable outdoor activity. Beginning at Helsingin Melontakeskus, guests received branded Thermos flasks, snacks, and backpacks—immediately connecting the product with an active lifestyle—before setting off on a kayaking tour around Seurasaari.

Emotional Engagement & Authenticity

By placing the product in an authentic setting and creating a memorable shared adventure, we fostered emotional connection and brand affinity. The calm, nature-focused experience encouraged storytelling and gave influencers meaningful content to share with their audiences.

Maximizing Visibility & PR Value

We ensured strong content output and visibility by supporting influencers with branded assets and a clear narrative. The result was an impressive wave of high-quality, organic content across social platforms and lifestyle media—delivering a PR value of approximately €100,000 and significantly boosting brand awareness in the Finnish market.

Result