Aco Sun Event
- Defining target audiences
- Scouting and contacting suitable influencers, taking brand image and influencer statistics into consideration
- Event conceptualization and execution
- Monitoring campaign performance
- Reporting results
Our approach
Event Concept & Strategic Planning
To generate buzz around the ACO Sun novelty launch, we designed a premium influencer event focused on driving awareness of the brand’s SPF assortment and the importance of sun protection.
Influencer Invitation & Community Curation
From our influencer network, we handpicked 24 beauty influencers with high engagement and audience relevance to ensure strong visibility and authentic storytelling around the launch.
Immersive Brand Experience Execution
The event was held at a beautiful pool house, offering a relaxed summer setting where guests experienced the product first-hand, created engaging content, and connected with the brand in an inspiring atmosphere.
Event Performance & Social Media Impact Reporting
We monitored influencer output and campaign performance across social platforms, reporting on content reach, engagement levels, and overall brand exposure generated through the event.
Marsaana’s hit rate on this campaign was phenomenal due to our strong understanding of the beauty industry and close relationship with relevant influencers in the beauty sector. All 24 influencers shared high quality social media content from the event, resulting in a total of 182 posts. The campaign generated 780K impressions, 18.7K likes, and reached an audience of 181.7K people. The earned media value (EMV) amounted to 93.5K euros.
