ACO Influencer Marketing
Marsaana has taken care of ACO influencer marketing campaigns on Instagram for a few years already. The scope of work includes finding the best brand ambassadors with the correct target group and best performance, communicating with the influencers throughout the year and helping the client and the influencers to plan engaging campaign concepts.
By effective influencer marketing campaigns, we’ve been able to achieve great results on driving social media attention, creating interest towards ACO products and activating product sales at retailers.
- Planning and gathering the yearly brand ambassador pool, based on statistics and true performance of the influencers
- Taking care of the clients investment by negotiating good deals with the influencers, making sure that the CPM price remains on a reasonable level
- Briefing the influencers and handling all product sendouts
- Campaign conceptualization together with the client and influencers
- Cherishing the brand image and brand story by following brand guidelines
- Monitoring the campaign performance by using AI
- Reporting campaign performance to the client
Our approach
Strategic Influencer Planning
We continuously develop influencer marketing strategies that align with ACO’s brand objectives, focusing on long-term collaboration opportunities and strong campaign relevance.
Ambassador Selection & Relationship Management
Using performance data and audience insights, we identify top-performing influencers who match the target group and maintain close communication to ensure smooth collaboration year-round.
Campaign Concept Development
Together with influencers and the client, we co-create engaging campaign concepts that inspire authentic storytelling, boost awareness, and resonate with their followers.
Performance Tracking & Sales Activation Reporting
Our campaigns have consistently driven strong social media visibility, interest in ACO products, and measurable product activations at retail—results tracked and reported through key influencer and sales performance metrics.
By working with the best performing influencers that are not only talented content creators but true ACO fans, we’ve been able to reach more than 3.8 million unique consumers within a year, earning more than 1 million euros of media value. The reached audience has matched the brand's target market in Finland.
