In the spring of 2026, Marsaana organized the launch event for the MIDEM diamond brand.

The brand’s slogan, “Choose Your Story,” encourages celebrating a wide range of life achievements and milestones. These may include engagements, overcoming challenging life phases, or any other personally significant moments that one wishes to remember and honor. The event concept was entirely built around this slogan.

Thirty carefully selected journalists and influencers were invited to Marsaana’s showroom. Guests had the opportunity to learn more about the brand and to admire the exquisite laboratory-grown diamond jewelry.

During the event, each guest was able to choose a piece of jewelry, which was delivered to them after the event. Guests also had the opportunity to write a personal story about what the chosen piece symbolizes for them and what they want it to remind them of.

The event was hosted by a well-known influencer, who also collaborated with the brand on a commercial partnership.