BOSS BOTTLED BEYOND CONSUMER EVENT, FALL 2025

In Autumn 2025, Marsaana organized a football inspired launch of the BOSS Bottled Beyond fragrance at Kamppi shopping center. The launch featured a full-day consumer-facing BOSS pop-up space, where the themes of the fragrance were brought to life in a physical and immersive way. The key themes of the fragrance, which are energy, ambition and a competitiveness, were reflected throughout the experience. The day included football-inspired games and challenges, creating engaging and experiential environment around the scent. Special guests Ilari Mettälä and Janne Saarinen further reinforced the football association. The launch successfully created a phenomenon around the fragrance, combining the BOSS brand with football culture. Visibility for the launch was driven through social media, influencer content and outdoor advertising. The event reached a wide audience across social media platforms.

Result

Thanks to broad and strong media relations and precise event planning, the event attracted over 4,000 visitors throughout the day. The launch successfully established the desired association between the BOSS brand and football culture. Significant attention was generated across social media platforms and especially through a TikTok Live broadcast during the event, which expanded the visibility nationwide.

visitors during the day

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unique viewers for the earned social media exposure

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earned posts on social media

Marsaana’s input

Planning, organizing and executing the consumer activating launch event
Creating the PR and communications plan around the launch
Comprehensive post-event reporting

“Marsaana delivered a highly successful and truly memorable Grand Opening for KICKS Turku. They managed the entire activation from start to finish, and with Marsaana you always feel confident. Everything is executed to perfection, down to the smallest detail, to create the best possible experience. The impact across social media and the national press was remarkable; I don’t think anyone missed that KICKS opened a new store in Turku that weekend.”

— Maria Kempe, Head of PR & Information, KICKS.

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