PR Event

KICKS TURKU HANSA STORE OPENING, FALL 2025

Marsaana executed the high-profile launch of KICKS’ new store at Hansa shopping centre in Turku through a fully integrated campaign. The launch combined creative seeding, exclusive event for influencers, and a large-scale consumer opening. The objective was to generate strong visibility across social media, online platforms, and traditional media, while building excitement that resulted in around 700 consumers lining up at the store on opening day. Carefully selected influencers, engaging event concepts, and targeted media outreach ensured impactful presence both online and on-site.

Marsaana’s input

  • Creating the 360 PR and Communications plan around the opening
  • Pitching, organizing and coordinating a press interview
  • Planning and executing an exclusive influencer event for over 50 invitees
  • Planning and executing a large-scale consumer launch event, targeting over 700 attendees
  • Comprehensive post-campaign reporting
Result

Thanks to a comprehensive communication plan, successful pitching, and strong media relations, the KICKS flagship store opening at Turku Hansa achieved extensive visibility in the Finnish media landscape. Leading national and regional media outlets covering the opening, ensuring wide-reaching awareness beyond the Turku region. The reach of the press visibility was over 3.3 million readers.
Through strategic and carefully conceptualized influencer marketing, Marsaana succeeded in attracting around 700 consumers to the store on the opening date.
The influencer event generated 278 pieces of earned coverage across social media, reaching over 428K unique viewers.

unique viewers
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earned posts on social media
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unpaid articles in traditional media
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visitors during the opening day
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“Marsaana delivered a highly successful and truly memorable Grand Opening for KICKS Turku. They managed the entire activation from start to finish, and with Marsaana you always feel confident. Everything is executed to perfection, down to the smallest detail, to create the best possible experience. The impact across social media and the national press was remarkable; I don’t think anyone missed that KICKS opened a new store in Turku that weekend.”
— Maria Kempe, Head of PR & Information, KICKS.

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© Marsaana, 2025.

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