Influencer Marketing, PR, Communications & Media Relations

ARKET GRAND OPENING

Marsaana organized the launch and the grand opening of Arket in Helsinki in 2022. In addition to the successful opening event, Marsaana took care of the event’s media visibility in traditional media. The opening was widely covered in 12 unique articles, reaching nearly 13 million readers with earned media value of 200K euros. The articles appeared in Helsingin Sanomat, Iltalehti and Hufvudstadsbladet, among others high value media outlets.

Marsaana’s input

Creating the 360 PR and Communications plan around the grand opening, including paid influencer marketing
Execution of the new brand launch and grand opening of the store
Inviting and hosting over 400 relevant guests at the VIP opening
Monitoring campaign performance
Reporting results

Our approach

Targeted Influencer Strategy

We identified and invited a curated group of family-oriented and outdoor lifestyle influencers whose audiences align with the brand’s core values of functionality, durability, and outdoor living. This strategic selection ensured maximum relevance and engagement across key consumer segments.

Immersive Brand Experience

The event was designed as a hands-on, real-world product experience that naturally integrated the brand into an enjoyable outdoor activity. Beginning at Helsingin Melontakeskus, guests received branded Thermos flasks, snacks, and backpacks—immediately connecting the product with an active lifestyle—before setting off on a kayaking tour around Seurasaari.

Emotional Engagement & Authenticity

By placing the product in an authentic setting and creating a memorable shared adventure, we fostered emotional connection and brand affinity. The calm, nature-focused experience encouraged storytelling and gave influencers meaningful content to share with their audiences.

Maximizing Visibility & PR Value

We ensured strong content output and visibility by supporting influencers with branded assets and a clear narrative. The result was an impressive wave of high-quality, organic content across social platforms and lifestyle media—delivering a PR value of approximately €100,000 and significantly boosting brand awareness in the Finnish market.

Result